If you’re a business trying to create engaging social media content, you’re not just competing with other companies. You’re competing with your customer’s favourite creators, friends, and family. That’s a tough battle to win, and it means every piece of content you create has to earn its place in their feed.

In other words, the days of posting for the sake of it are gone. If your content doesn’t connect, it will be scrolled past in an instant.

So, how do you make sure your posts stop people in their tracks instead of fading into the background?

The first thing you need to do is understand what exactly your audience wants to see.

Four Tips for Creating Content Your Audience Wants to See

Pay Attention to Formats and Trends

Social media moves quickly, and the content that performs best can be completely different from one week to the next.

What worked a year ago may already feel outdated and the type of content favoured by each platform can vary.

Spend time looking at the formats, trends, and styles that are popular in your industry and on your preferred social media channels.

Don’t just copy them, pay attention to what’s overdone or tired. Being bold means putting your own spin on trends so your content stands out, rather than blending in.

Learn What Your Audience Enjoys Most

The best way to find out what works is to watch how your audience interacts. Do they engage more with short, snappy videos? Are they drawn to carousel posts or storytelling captions?

You can also learn a lot from the top creators in your field. Look at their most popular posts and ask yourself why they work. Is it the tone of voice, the visuals, or the way they present information?

Use these insights as inspiration for your own strategy.

Join the Conversation Before You Sell

One of the quickest ways to turn people off is to go in with a sales pitch too soon. Instead, focus on the purpose of the content and try to create engaging social media content that helps, entertains, or sparks curiosity.

Think about how your business fits into the conversations your audience is already having.

For example, if you run a café, you could share behind-the-scenes clips, coffee hacks, or relatable content about morning routines before promoting your menu. By offering value first, you earn trust and make people more receptive when you do sell.

Speak Their Language

The words you use matter just as much as the visuals.

Include familiar language and keywords that make your audience instantly recognise your content as relevant to them.

This doesn’t mean being overly formal or stuffed with jargon, it means sounding like you understand their world.

When your audience feels seen and understood, they’re far more likely to stop scrolling and pay attention.

Create Engaging Social Media Content That Sticks

At the end of the day, being bold isn’t about flashy graphics or gimmicks. It’s about how you create engaging social media content that truly resonates with the people you’re trying to reach.

That means understanding what they like, what problems they’re facing, and how your business can add value in a way that feels natural.

When you take the time to think about what excites your audience, you can create content that doesn’t just fill a feed.

And if you’d like some help bringing that to life, get in touch. I’d love to help you create content that your customers actually want to see.